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South Maui Fish Company

A food truck with a fish-market soul: line-caught fish from local boats, cut into poke bowls, tacos and grilled plates until the day’s catch runs out.

Type Fresh fish food truckKnown for Poke bowls and fish tacosFrom the bungalows 10 minute drive
Openmalware.exe / CC BY-SA 4.0
TypeFresh fish food truck
Known forPoke bowls and fish tacos
From the bungalows10 minute drive
Price$$
ReservationsNone, order at the window
AreaSouth Kihei

Ask around Kihei for the best poke on Maui and a surprising number of locals will point you to a food truck lot off South Kihei Road. South Maui Fish Company buys straight from local fishermen, cuts fish that was swimming that morning, and serves it as poke bowls, ceviche, tacos and grilled plates until the catch is gone. It sits ten minutes from the bungalows, and it has earned every bit of its absurdly high rating.

Why this truck serves some of the best poke on Maui

The difference is sourcing. South Maui Fish Company partners with local fishermen and builds each day’s menu around what actually came off the boats, so the board changes daily and the fish is never previously frozen. When a truck runs out of fish, it stops serving; that is the honest cost of doing it this way.

Poke is the headline: traditional shoyu-style, a spicy version, and house recipes that rotate through the week, served as bowls over rice. Around the poke you will find ceviche bright with lime, fish tacos, curries, and hot-off-the-grill fish plates for people who prefer their catch cooked.

The results speak loudly. The truck holds one of the highest ratings of any restaurant in Kihei, food truck or otherwise, with thousands of travelers ranking it near the top of hundreds of local spots. For a rundown of how it fits among the neighborhood’s heavy hitters, see our where to eat in Kihei guide.

Ahi poke tacos with avocado and sesame. On Maui, the taco and the poke bowl are close cousinsPhoto: star5112 / CC BY-SA 2.0

How ordering at the food truck works

This is a walk-up window in a lot with a handful of outdoor tables, not a restaurant. Read the board, order at the window, grab drinks from the cooler, and give the crew a few minutes; fish this fresh gets cut and dressed to order, not scooped from a case that has been sitting all day.

Timing matters more than at most places. Lunch is the sweet spot, both for the fullest menu and the shortest odds that your first choice is still available. Show up late afternoon and you are rolling dice; when the day’s fish is gone, the truck simply closes, and that is part of why it is good.

Most guests take theirs to go. Keawakapu Beach is minutes away and turns a poke bowl into a front-row sunset dinner, or bring it back to the lanai at the Modern Ocean View and eat it while the sky does its thing over Maalaea Bay.

A poke-style bowl built on tofu, proof the format bends to whatever is freshest that dayPhoto: Andy Li / CC0

Poke truck vs. restaurant: planning your Kihei fish crawl

Kihei takes fish seriously, and the truck anchors one end of the spectrum: minimal overhead, maximum freshness. At the other end sit the sit-down rooms like Coconuts Fish Cafe, famous for its heaping fish tacos. Doing both in one trip is not gluttony; it is research.

If your travels run through Kahului, chef Sheldon Simeon’s Tin Roof serves its own excellent poke bowl at lunch, which makes for a fun island-wide taste test. Three poke stops, three styles, one strong opinion by the flight home.

One practical note: poke this fresh does not love sitting in a hot car. Eat it within the hour, keep the cooler bag from the bungalows in your trunk for beach days, and if you are snorkeling first at the reefs near Sugar Beach, make the truck the after-swim reward rather than the before.

Good to know

  • Go at lunch for the fullest board; the truck closes whenever the day’s fish sells through.
  • The menu changes daily with the catch, so treat the board as the menu and stay flexible.
  • Traditional shoyu ahi poke is the benchmark order for first-timers.
  • Seating is a few outdoor tables; plan on taking it to a beach or your lanai.
  • Keawakapu Beach is five minutes south and turns your bowl into a sunset dinner.
  • Eat poke fresh, within the hour. It is not a leave-it-in-the-car food.

Questions

South Maui Fish Company FAQ

It is a food truck, parked in a lot off South Kihei Road behind the 76 gas station, with a handful of outdoor tables. There is no dining room and no table service; you order at the window. Do not let the format fool you, though. It outranks nearly every sit-down restaurant in Kihei.

Start with the traditional shoyu ahi poke bowl, which is the dish that built the truck’s reputation. The spicy poke, ceviche and fish tacos are the other favorites, and grilled fish plates cover anyone who wants theirs cooked. The board changes daily based on what local fishermen brought in that morning.

Because the menu is built on fresh, never-frozen fish from local boats, the truck serves only until the day’s catch runs out. On busy days that can happen well before the posted closing time. Going at lunch gives you the best odds of a full menu and your first-choice fish.

Poke loyalties run deep here, but South Maui Fish Company is the name that comes up most often in Kihei, thanks to its straight-off-the-boat sourcing. Fish markets around the island and chef-run counters like Tin Roof in Kahului have their own devoted camps. Tasting your way to a verdict is the fun part.

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